Graphic Design
Overview
FootScout is an event software startup that needed a brand identity that matched their ambition. The company was operating with placeholder visuals and needed a distinctive, purposeful brand system that could grow with them.
The Challenge
FootScout had built a solid product but their visual identity was holding them back. They needed a brand that communicated professionalism, energy, and specificity to their market — without looking like every other tech startup.
Approach
I created a full brand identity system for FootScout — including logo design, color palette, typography system, and usage guidelines for both digital and print applications. Every decision was grounded in the company's positioning and the competitive landscape.
Outcomes
FootScout launched with a distinctive brand identity that gave them immediate credibility in the market. The design system provided a consistent foundation for all subsequent marketing and product design work.
— Gallery
4 images
FootScout — Brand Identity
Logo Design
Color System
Brand in Use
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