How do you create a convincing app promotional video, for an app that was pre-launch with interactive prototypes or pre-launch version?
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Author: jalmoree
The rise of self-employment; manifest destiny or a survival tactic.
In the fall of 2007, the United States came to a stark realization. The realization was that their stable way of life and income was not that stable after all.
Continue readingGiving back feels good, and it’s worth doing at least once a year.
Giving back feels good, and it’s worth doing at least once a year. A lot of us as creative professionals, tend to get caught up in the day to day hustle.
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Getting inspiration from everywhere. One of the unsung skills of a creative designer.
One of the unsung skills of a creative designer is getting inspiration from everywhere. A couple of years ago while working for Dell the team of designers that I worked with was asked to enter …
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The best point-and-shoot camera available to you is the one you have with you right now.
The smartphone camera is the new on the fly, point-and-shoot for amazing sharable photography.
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Defining the voice of a brand. Gravity Healthcare: Case Study
The problem: Gravity Healthcare was new to the market and was badly in need of new branding and identity design. Research: The company was new to the market and had a unique positioning element, they …
Continue readingGetting past the creative block, by staring past the blank screen.
We’ve all been there, whether it’s working for a client as a freelancer or working on an in-house team. You get a project, you get the deadline but your brain is drawing a blank.
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What does branding mean?
What does branding mean to you? How important is it to your business? Is it even necessary? First off to answer that these questions let’s start with what it technically means. One definition according to Google “the promotion of a particular product or company by means of advertising and distinctive design”. I think that about sums it up, but as you dig deeper into the meaning and its impact on your potential perceived value it gets a little more important than that .
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The Art of the Corporate Headshot
My Technique When most people think about a corporate headshot, their mind immediately wanders to a drab place, devoid of color or substance. Washed-out colors and awkward images cropped in weird places. The forced smile …
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My visit to Egypt and what I captured
I can’t believe that it’s been almost a year since I visited Egypt. I had such an amazing experience and captured some of my best work to date. I brought along my trustee Nikon D810 …
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