Demonstrating the Value of UX Design In the ever-evolving landscape of business, User Experience (UX) designers play a crucial role in ensuring products and services meet the needs and expectations of users. However, as companies …
Continue reading![Demonstrating the Value of UX Design in a Shrinking Design Landscape](https://i0.wp.com/www.4951studios.com/blog/wp-content/uploads/kelly-sikkema-ml1IgjV8OvY-unsplash-scaled.jpg?resize=840%2C525&ssl=1)
Demonstrating the Value of UX Design In the ever-evolving landscape of business, User Experience (UX) designers play a crucial role in ensuring products and services meet the needs and expectations of users. However, as companies …
Continue readingThe importance of New Year resolutions Give yourself a round of applause. You made it through another hectic year. If you have been feeling like the last two years have been a blur, then you …
Continue readingOne of the unsung skills of a creative designer is getting inspiration from everywhere. A couple of years ago while working for Dell the team of designers that I worked with was asked to enter …
Continue readingThe problem: Gravity Healthcare was new to the market and was badly in need of new branding and identity design. Research: The company was new to the market and had a unique positioning element, they …
Continue readingWhat does branding mean to you? How important is it to your business? Is it even necessary? First off to answer that these questions let’s start with what it technically means. One definition according to Google “the promotion of a particular product or company by means of advertising and distinctive design”. I think that about sums it up, but as you dig deeper into the meaning and its impact on your potential perceived value it gets a little more important than that .
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