We often hear the phrase “working within constraints” in the creative world. But what does it truly entail? And, delving deeper, what are the most common types you will encounter? From my experience, I have …
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Working Within Constraints Part 1
We often hear the phrase “working within constraints” in the creative world. But what does it truly entail? And, delving deeper, what are the most common types you will encounter? From my experience, I have …
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The hard truth about self-reflection
What is self-reflection First off, let’s start with the definition of self-reflection. Self-reflection is the process of evaluating and observing one’s thoughts, feelings, and behaviors to gain insight and promote personal growth. It’s considered a fundamental human characteristic that begins …
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Demonstrating the Value of UX Design in a Shrinking Design Landscape
Demonstrating the Value of UX Design In the ever-evolving landscape of business, User Experience (UX) designers play a crucial role in ensuring products and services meet the needs and expectations of users. However, as companies …
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The Benefits of including video in your overall marketing strategy.
Video marketing has proven to be an incredibly effective strategy in today’s digital landscape. Video continues to see higher engagement with viewers and potential customers than any other form of media. Here some key of …
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Happy New Year! You made it.
The importance of New Year resolutions Give yourself a round of applause. You made it through another hectic year. If you have been feeling like the last two years have been a blur, then you …
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Pass the baton to the next generation
Pass the baton to the next in line If you only read this first sentence then walk away with this. Pass the baton to the next generation. Pass the torch to the juniors, to the …
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How to Make Realistic Financial Projections for Your Small Business
While working on financial forecasts is not a glamorous task, it is vital for every business. If you’re making at least $10 million in revenue, you need to chart a course for scalability and growth. …
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Badass of the quarter. The importance of employee recognition
I was recognized as the Badass of the quarter in Marketing. I was thrilled and it also made me reflect on the importance of employee recognition. There is a competing train of thought, that believes on their own, employees will simply be motivated to work hard to keep their job and to get a raise.
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Your brand’s reputation
So here is something we don’t talk about every day. What exactly do I mean by “your brand’s reputation? Is this even a real thing? Is my brand in great shape? To answer that question …
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