Client: Dell

Role:  Graphic & Art Direction

Duration: 1 week

Tools: Adobe Photoshop,  Illustrator


Dell Inc. is an American technology company that develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies.

The business need

Dell was hosting it's annual Dell World conference in Austin. They has partnered with Yeti and wanted to showcase a unique Yeti design that would be featured at Dell World


My Role: Graphic Design

The solution

I am came up with unique design that incorporated the exsisting iconography.


I won the internal competition and my work was featured during Dell World, the cups as well as 3D printed wall installation were created.

Dell yeti 1

Dell yeti 2

Dell yeti 3

Dell yeti 4

Dell yeti 5