Graphic Design
Overview
Dell commissioned a unique design project that combined Mayan cultural iconography with modern visual design language to create a one-of-a-kind collectible item — the Dell Yeti. The challenge was bridging two radically different visual worlds into something coherent and compelling.
The Challenge
Dell needed a distinctive, culturally-inspired design that would stand out as a collectible piece. The design needed to honor Mayan visual traditions while feeling fresh and modern — something that couldn't be mistaken for generic corporate swag.
Approach
I researched Mayan iconography, symbols, and artistic conventions and synthesized them with a contemporary illustration approach. The result was an original design that wove authentic Mayan visual elements into the form and character of the Yeti concept — creating something genuinely unique.
Outcomes
Dell received a one-of-a-kind design that became a standout collectible piece. The work demonstrated that culturally-grounded design can elevate corporate creative far above the expected.
— Gallery
4 images
Dell Yeti — Design
Mayan Iconography
Final Illustration
Brand Application
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