I’ve spent the past 15 years designing and building websites — from small businesses to Fortune 500 tech. Wireframing has been a trusted part of my workflow: sketching, iterating, showing to clients, refining. So when …
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Month: October 2025
AI for Site Maps and User Flows: Drafting Faster, Iterating Smarter
Introduction There’s something oddly satisfying about mapping out a user’s journey from the first click to final conversion. But if we’re honest, creating site maps and user flows can also be time-consuming, repetitive, and—depending on …
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AI-Assisted Persona Creation: Helpful Shortcut or Dangerous Trap?
Introduction Personas are like the characters in a play—they give our designs context, motivation, and human depth. Without them, UX work risks being flat, generic, and uninspired. For years, we’ve crafted personas by conducting interviews, …
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