I’ve spent the past 15 years designing and building websites — from small businesses to Fortune 500 tech. Wireframing has been a trusted part of my workflow: sketching, iterating, showing to clients, refining. So when …
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Tag: product design
AI-Assisted Persona Creation: Helpful Shortcut or Dangerous Trap?
Introduction Personas are like the characters in a play—they give our designs context, motivation, and human depth. Without them, UX work risks being flat, generic, and uninspired. For years, we’ve crafted personas by conducting interviews, …
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Using AI to Supercharge UX Research & Synthesis
If you’ve ever conducted UX research, you know it can feel like wading through a swamp of sticky notes, interview transcripts, survey data, and usability recordings. On a good day, you come out with golden …
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Working Within Constraints Part 1
We often hear the phrase “working within constraints” in the creative world. But what does it truly entail? And, delving deeper, what are the most common types you will encounter? From my experience, I have …
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Demonstrating the Value of UX Design in a Shrinking Design Landscape
Demonstrating the Value of UX Design In the ever-evolving landscape of business, User Experience (UX) designers play a crucial role in ensuring products and services meet the needs and expectations of users. However, as companies …
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