Graphic Design
Overview
Calabrio is a service technology company that holds an annual event for its customers and community. I was brought in to design the visual look and feel for their C3 annual conference — creating a cohesive event brand that carried across all touchpoints.
The Challenge
Calabrio needed a distinct visual identity for their annual event that felt premium, on-brand, and differentiated from year to year. Every touchpoint — from stage design to collateral — needed to feel cohesive and intentional.
Approach
I designed the complete visual identity for the Calabrio C3 event, including logo treatment, color palette, typography, print collateral, digital assets, and environmental design guidance. The work was guided by Calabrio's existing brand while creating something event-specific and memorable.
Outcomes
The Calabrio C3 event launched with a polished, cohesive visual identity that elevated the overall event experience. The design system was noted for its consistency and professionalism across all materials.
— Gallery
4 images
Calabrio C3 — Event Brand
Event Collateral
Stage Design
Digital Assets
Let's talk about what you need. I'll tell you honestly whether I'm the right fit.
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